[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”interior page header fullwidth with search” _builder_version=”3.0.101″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2017/05/living-room-for-main-header-cropped.jpg” collapsed=”off”][et_pb_fullwidth_header module_class=”top-blogs” _builder_version=”3.0.101″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_end=”rgba(255,255,255,0.8)” custom_margin=”|||” custom_padding=”||0px|”]

Quick Search

[/et_pb_fullwidth_header][et_pb_fullwidth_header title=”Our Marketing Strategy” subhead=”-Show Up Where Buyers Are Looking-” text_orientation=”center” admin_label=”interior page top overlay with search” _builder_version=”3.0.101″ title_font=”Dancing Script|700|||||||” title_font_size=”50px” title_text_color=”#820f12″ content_font=”Calligraffitti||||” content_font_size=”53px” subhead_font=”Raleway|800|||||||” subhead_font_size=”28px” use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,255,255,0.8)” background_color_gradient_end=”#ffffff” parallax=”on” parallax_method=”on” max_width_tablet=”50px” custom_padding=”0px||0px|”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”White – Why work with Hoagland?” _builder_version=”3.0.101″ custom_padding=”10px|0px||” collapsed=”off”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ admin_label=”Anchor Navigation” _builder_version=”3.0.105″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ text_font=”Raleway|500|||||||” text_font_size=”14px” header_font=”||||||||” header_2_font=”Raleway|800|||||||” header_2_font_size=”28px” header_3_font=”||||||||”]

Where Are Buyers Finding Their New Homes?

1. Online 2. Real Estate Agents 3. Signs & Flyers

4. Model Homes & Open Houses 5. Other 6. Print

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#1-Online” module_id=”1-Online” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Online – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2016/08/young-couple-looking-at-laptop-at-home.jpg” background_position=”center_left” collapsed=”off”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

1. ONLINE

Over 90% of buyers begin their search on the internet, 37% found their home online.

On Every Broker Website
On Hundreds of National Search Sites
On Search Engines | The Hoagland Group advertises via Pay Per Click on Google — driving more buyers directly to their listings! They also understand how to use keywords when writing blogs, property discriptions, individual property websites and publishing videos so their listings rank higher in search results. More exposure — More sales!
On Social Media | The Hoagland Group advertises listings and connects with buyers on popular social networking sites.
On YouTube | The Hoagland Group produces and publishes a custom YouTube video for each listing. These videos are embedded into the property websites and mobile home tours.
On Your Unique Property Website | Designed to capture and engage buyers complete with HD virtual tours.

[/et_pb_text][et_pb_gallery gallery_ids=”4002,4001,4000,3999,3998,3997,3996,3995″ gallery_captions=”,,,,,,,” posts_number=”4″ admin_label=”Online Sources Gallery” _builder_version=”3.0.105″ title_level=”h5″ title_font=”Raleway|700|||||||” title_text_align=”center” pagination_font=”||||||||” custom_margin=”|50px||75″][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#2-RealEstate” module_id=”2-Real-Estate-Agents” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Real Estate – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2016/02/000047-0059-008361.jpg” background_position=”center_left” collapsed=”on”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

2. REAL ESTATE AGENTS

35% of buyers find their home through their real estate agent.

HG Exclusive! Personalized Emails | Sent to their own database of agents for each new listing or price reduction.
Announcements at Keller Williams Office Meetings | KW Indy Metro South has more agents and sells more houses than any other southside brokerage.
Networking | Professional Organizations, Agent Networking Lunches, Broker Open Houses

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0px||0px|” custom_margin=”0px||0px|” padding_top_1=”0px” padding_bottom_1=”0px” padding_top_2=”0px” padding_bottom_2=”0px” admin_label=”Real Estate – Content” _builder_version=”3.0.105″ collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ padding_bottom=”0px” padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_image src=”https://hoaglandgroup.com/wp-content/uploads/2018/02/preshowing-announcement.jpg” show_bottom_space=”off” align=”center” _builder_version=”3.0.105″ custom_margin=”|-50px||75px” custom_padding=”|||”][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.0.47″ padding_bottom=”0px” padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ custom_margin=”|0px||0px” custom_padding=”|0px||0px”]

- HG – Pre-showing Announcement | Prior to every showing, buyer agents are emailed a PDF with all of the details of the property they are showing — including:
  - – Maps
  - – Neighborhood information
  - – School Information
  - – Floor plans, property lines etc.
  - – Utility information
  - – Neighborhood price comparables
  - – Letter from the homeowner (optional)

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Real Estate – Content” _builder_version=”3.0.105″ collapsed=”off” custom_margin=”0px||0px|” custom_padding=”0px||0px|” padding_top_1=”0px” padding_bottom_1=”0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ padding_bottom=”0px” padding_top=”0px” parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ custom_margin=”0px|50px|0px|75px” custom_padding=”0px||0px|”]No matter what agent is showing your home — it’s essential they have all of the information needed to answer the buyer’s questions. The Pre-showing Announcement ensures they have all of the details at their fingertips so they are prepared to write an offer without leaving the property. Click here to download an example Announcement.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#3-Signs&Flyers” module_id=”3-Signs-&-Flyers” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Signs & Flyers – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/03/SignsFlyers_shutterstock_246334408.jpg” background_position=”center_right” module_alignment=”center” collapsed=”off”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

3. SIGNS & FLYERS

15% of buyers connect via signs and flyers. With the Hoagland Group, that means no generic office number – we take the calls, we know your home!

Signs | The Hoagland Group’s signs are custom designed with their seller’s in mind. They look nice AND they direct drive-by calls directly to their phones. No generic office number where another agent answers who isn’t knowledgeable or motivated to sell your property!

Flyers | Custom designed e-Flyers that buyers can view from the comfort of their car! Plus the Listing Booster application captures buyer’s phone numbers so The Hoagland Group can follow up.

Prefer paper flyers? No problem. We can do that too!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#4-ModelHomes&OpenHouses” module_id=”4-Model-Homes-&-Open-Houses” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Model Homes & Open Houses – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/03/OpenHouse_shutterstock_31510330.jpg” background_position=”center_left” collapsed=”on”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

4. MODEL HOMES & OPEN HOUSES

7% of buyers find their perfect place through builder model homes / agent open houses.

So how effective are Open Houses? It depends on the market. If you happen to watch HGTV you will see buyer’s flocking to Open Houses and making offers on the spot. That may happen in California, but generally it’s just not the same here!
Our experience, after hosting many Open Houses in our local market over the years:

– They could sell the home, but not likely
– Most buyers who attend Open Homes are at least 6 – 12 months away from purchasing
– Nosy neighbors make up the majority of the visitors
– They are a lot of work and a major inconvenience for sellers
– There are safety and security issues to consider when inviting unaccompanied strangers into your home — including identity and prescription drug theft
– BUT! Recently, our market has changed! We have found that holding open a newly listed house helps create excitement and interest. Our Buyer Specialist is highly effective at setting-up and running an open house. If our seller is open to the idea, she would be delighted to serve!

The rest of the time?? We use our Mobile Virtual Tours to keep your property Open 24/7!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#5-Other” module_id=”5-Other” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Other – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2017/03/neighbors-picnic.jpg” background_position=”center_left” collapsed=”on”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

5. OTHER

3% of buyers find their homes through other means: neighbors, friends, relatives, etc.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Other – Content” _builder_version=”3.0.105″ collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Online – Content” _builder_version=”3.0.105″ custom_margin=”|50px||75px”]The Hoagland Group utilizes Facebook Posts, Facebook Advertising, Google+ and Just Listed Mailings to spread the word.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”#6-Print” module_id=”6-Print” _builder_version=”3.0.105″ custom_padding=”10px|0px||” collapsed=”on”][et_pb_row background_color=”rgba(73,73,73,0.27)” admin_label=”Print – Title” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/03/Print_shutterstock_631940933.jpg” background_position=”center_left” collapsed=”on”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ background_color=”rgba(12,12,12,0.5)” custom_margin=”100px|100px||50px” custom_padding=”20px|20px|10px|20px”]

6. PRINT

What used to be the “go to” advertising in Real Estate has shrunk to an effective rate of only 3%.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Print – Content” _builder_version=”3.0.105″ collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Online – Content” _builder_version=”3.0.105″ custom_margin=”|50px||75px”]In today’s quick paced real estate market, the majority of print advertising is outdated before its published. Since it’s ineffective and very expensive, the Hoagland Group minimizes print marketing in order to keep brokerage fees as low as possible for sellers — why pass along this expense to sellers when it simply doesn’t work?
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ece8e4″ admin_label=”Brown – Meet the Team” _builder_version=”3.0.105″ custom_padding=”10px||10px|” collapsed=”on”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ text_font=”Raleway|500|||||||” text_font_size=”14px” header_font=”||||||||” header_text_color=”#9e0b0f” header_2_font=”Raleway|800|||||||” header_2_text_align=”center” header_2_text_color=”#9e0b0f” header_3_font=”Raleway|800|||||||” header_6_font=”Raleway|800|on||||||” header_6_text_align=”center” header_6_font_size=”17px”]

What Else Goes Into A Successful Home Sale?

Marketing is a big part of it.

But without correct pricing and good condition & staging of your home, marketing will only get you so far..

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”White – Bios” _builder_version=”3.0.105″ custom_padding=”5px||5px|” collapsed=”on”][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#9e0b0f” admin_label=”Red – Testimonials” _builder_version=”3.0.105″ custom_padding=”10px||10px|” collapsed=”on”][et_pb_row _builder_version=”3.0.105″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_testimonial author=”Ginny Carroll ” job_title=”— Downsizing seller” url=”/client-testimonials” use_background_color=”off” _builder_version=”3.0.105″ body_font=”||||||||” body_text_align=”center”]

“You couldn’t have done a better job…”

Your marketing was spot on and really stood out on the listing. Take care and thank you again for everything you did for us!

[/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”White – Resources” _builder_version=”3.0.105″ custom_padding=”0px|||” collapsed=”off”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ custom_padding=”30px||0px|” custom_margin=”|||” padding_bottom_1=”0px” admin_label=”Text” _builder_version=”3.0.105″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ padding_bottom=”0px” parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.105″ text_font=”Raleway|500|||||||” text_font_size=”14px” header_font=”||||||||” header_2_font=”Raleway|800|||||||” header_2_font_size=”28px” header_3_font=”||||||||”]

More Resources for Sellers

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.101″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta button_url=”/consultant” button_text=”Our Consultative Approach” use_background_color=”off” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/02/ConsulativeApproach_shutterstock_165452168.jpg” custom_padding=”|0px||0px” custom_button=”on” button_text_size=”15px” button_text_color=”#9e0b0f” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ffffff” button_border_radius=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”center” box_shadow_style_button=”preset1″][/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta button_url=”/resources/savvyseller” button_text=”Be a Savvy Seller” use_background_color=”off” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/02/SavvySellershutterstock_678316639.jpg” custom_padding=”|0px||0px” custom_button=”on” button_text_size=”15px” button_text_color=”#9e0b0f” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ffffff” button_border_radius=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”center” box_shadow_style_button=”preset1″][/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta button_url=”/resources/secrets-to-a-successful-home-sale” button_text=”Successful Home Sale Secrets” use_background_color=”off” _builder_version=”3.0.105″ background_image=”https://hoaglandgroup.com/wp-content/uploads/2018/02/SecretSuccessfulSale_shutterstock_674852626.jpg” custom_padding=”|0px||0px” custom_button=”on” button_text_size=”15px” button_text_color=”#9e0b0f” button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ffffff” button_border_radius=”0px” button_font=”||||||||” button_use_icon=”off” button_alignment=”center” box_shadow_style_button=”preset1″][/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#505050″ admin_label=”Footer” _builder_version=”3.0.105″ global_module=”3725″ saved_tabs=”all” collapsed=”off”][et_pb_row module_class_1=”kw-block” module_class=”footer-kw” _builder_version=”3.0.105″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” module_class=”kw-block”][et_pb_image src=”https://hoaglandgroup.com/wp-content/uploads/2017/05/rr_kwlogo.png” admin_label=”Keller Williams Logo” _builder_version=”3.0.105″ custom_margin=”|||” animation_direction=”left”][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.105″ text_font=”||||||||” text_font_size=”13px” text_text_color=”#f4f4f4″ text_line_height=”1em” header_font=”||||||||” header_font_size=”32px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|10px|0px” custom_padding=”0px|0px|0px|0px” inline_fonts=”Montserrat”]

The Hoagland Group

1644 Fry Road Suite A,
Greenwood, IN 46142
317-886-0501
info@HoaglandGroup.com

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